MUMBAI:  Madison BMB has conceptualized the new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters.

Apart from the TVC,  Amul Bodywarmer will also reach out to its consumers via outdoor, print and various other points of contact.

J.G. Hosiery director Nayinn Seksaria said, “In a world where exaggeration is a suspension of disbelief, we wanted to keep away from the exaggeration and follow the keeping it simple theory. We wanted to communicate the multiple aspects of warmth & unisex garment delivered through sweet & humorous story, which has been achieved."

The film ends with the tagline, Raho garmagaram. The catchy soundtrack leaves you humming it for the rest of the day. 

Madison BMB CEO Raj Nair added, “Amul Innerwear and Bodywarmers have historically had a legacy of creating clutter breaking work. We told ourselves that the work needs to be fresh, simple in ideation and yet totally stand-out in execution. We believe that we have achieved that. It was indeed the case of a simple insight that if you’re wearing Amul Bodywarmers, you really don’t need anything else to keep you warm in winter. And the execution ensured some memorable viewing.”