MUMBAI: It is good for farmers and crop at large. Crystal Crop Protection launched an interesting TV commercial on its popular fungicide – Bavistin. The evocatively-made commercial is being shown on major television channels, national as well as regional.

The main message of this TVC is it that Bavistin is a “zaroori”
(essential) product for all farmers if they want to keep their crop “swasth, and hara- bhara”(healthy).

This has been effectively captured in this imaginatively filmed TVC which takes the message home effectively. It is being aired as 30, 20 and 10 second spots on news and entertainment channels across India like Aaj tak, India TV, ABP Majha, Zee 24 Taas, DD Sahayadri, TV9, Sakshi TV, Public TV, ETV Telegu top name a few.

Crystal Group MD Ankur Aggarwal said, “With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection”

Crystal sr. vice president marketing C S Shukla added, “Re- energizing brand Bavistin would do good with association on the aspiration and emotional levels." Bavistin’s treated crop acreage is estimated around 70 lac acres.

Crystal works in three business verticals: agrochemicals, agro-equipment, and seeds. The company now has a strong international footprint in Egypt, Nigeria, Saudi Arabia, UAE, Turkey, and Bangladesh, and plans to expand to Latin America, Zambia, Zimbabwe, and South Africa.

Links to TVC

Hindi:                    https://youtu.be/BkHRB2U-zoU

Marathi:               https://youtu.be/HZYyLNGBHY4