MUMBAI: US broadcaster NBC Universal On Demand and World Wrestling Entertainment )WWE) are joining forces for a video on demand (VOD) and pay-per-view (PPV) promotion.

The aim is top help help cable operators in the US attract and upgrade digital and broadband subscribers, while increasing revenue for PPV and the On Demand platform.

Consumers can separately purchase the interactive pay-per-view Cyber Sunday from WWE from 5 November and The Fast and the Furious: Tokyo Drift from 26 October offered by NBCU on VOD and PPV. If consumers order both programmes and send in their bill showing proof of purchase by 23 November, 2006, they will receive a WWE and The Fast and the Furious: Tokyo Drift Limited Edition Car Kit gift pack of automotive paraphernalia while supplies last.

Additionally, from 26 October till 28 February , 2007, consumers can visit www.highspeedstakes.com and enter the “HighSpeedstakes” for a chance to win a prize of a driving school experience with a WWE Superstar. This co-branded microsite will also feature exclusive footage of The Fast and the Furious: Tokyo Drift and provide a link to vote for Cyber Sunday.

Fans also can participate in WWE’s Cyber Sunday PPV event in November by casting votes online at www.wwe.com to determine, among other things, which Superstars and match stipulations may be involved in the PPV event. For many situations, fans can vote right up until the match starts on PPV, providing almost immediate feedback.

Participating cable and satellite systems will be offered an array of marketing materials in English and Spanish and will have the opportunity to tag all materials with broadband information and promotions. NBCU and WWE will support the initiative with national exposure and a media buy.

WWE Affiliate sales and marketing senior VP Peter Clifford says, “The premise behind Cyber Sunday, which is largely a broadband involved interactive PPV event, and the natural fit between WWE fans and fans of The Fast and the Furious franchise made for a wonderful opportunity to join forces with NBCU. The result is a win/win/win for WWE, NBCU and our affiliates.

“Using our pay-per-view and VOD assets, we are giving our customers a great opportunity to sell more high speed services."