MUMBAI: Singapore based video-on-demand service, HOOQ, has joined hands with Bengaluru's ACT Fibernet. With this strategic partnership, ACT customers of Hyderabad will be able to avail a month's free subscription of the service.

The partnership is being piloted in Hyderabad, and will later be taken to other ACT markets such as Bengaluru, Chennai and Delhi.

"Under this partnership, ACT customers will be able to avail one month of free HOOQ subscription that translates into a window to unlimited streaming of over 10,000 Hollywood, Bollywood and local movies along with drama titles available on HOOQ," said HOOQ India MD Salil Kapoor.

Through this, the viewers can view HOOQ’s exclusives and television shows like Flash, Arrow, Gotham, The Big Bang Theory, Two and a Half Men, etc. Further, the viewers could download the content for viewing at leisure, he explained.

ACT Group CEO Bala Malladi added, “Hyderabad is one of the highest internet penetrated markets.”

Furthermore, as earlier reported by Indiantelevision.com, the VOD service plans to invest $ 2 million in original Indian content. This is a part of its APAC strategy to start sourcing local original content in Asian countries.

HOOQ, a joint venture of SingTel, Sony Pictures TV and Warner Bros., entered the Indian market in May this year with a catalogue of over 10,000 movies and TV series.