MUMBAI: B Wooding Media (BWM) repositions its business objectives to include international brand management with the worldwide launch of Pacific Entertainment's Baby Genius at Mipcom 2006.

"We are delighted to be working with Pacific Entertainment to develop and cultivate the Baby Genius brand for the global marketplace," said BWM managing director Brenda Wooding. "We also anticipate positive feedback from the international community regarding the grassroots stages of redefining our company's areas of expertise to include brand management."

BWM's rollout of the international brand management for Baby Genius, will also seek to establish DVD and audio distribution partners on a country-by-country basis to build a solid international foundation for the brand. BWM will then integrate these distribution partners with current and future Baby Genius consumer products partners, informs an official release.

In claiming to offer the best in developmental edutainment for families with infants and young children, the Baby Genius brand includes over 30 music CDs, 10 animated/live-action titles available on audio and DVD in English and Spanish as well as a consumer products campaign with a major U.S. retailer launching in 2007.

In addition to BWM's core financing and distribution operations, it has created a consulting division to help production companies build their own internal distribution divisions. The company also offers custom distribution services designed to meet the needs of producers.