MUMBAI: Telecom service provider Reliance Communications in association with Orbit Communications Company (OCC) has launched RiTV, which is an interactive television, broadband and media solution.

OCC and Reliance Communications have introduced a "Go to Market Strategy" that offers a variety of interactive TV services. RiTV was demonstrated at the three-day 'The Hotel Show' held at the World Trade Centre, Dubai.

The new multi media solution delivers on-demand entertainment, internet access and information services through an intuitive interface. It is said to be compatible with a variety of television screens including Plasma and LCD screens and through a remote and keyboard multiple service offerings can be accessed.

RiTV is believed to present opportunities to develop a new revenue stream for Hotels.

RiTV CEO Gurjeet Sandhu has been quoted in media reports as saying, "The cutting edge guest room media solution offers new incremental revenue streams for hoteliers. We look forward to tap the tremendous potential of RiTV to all existing hotels as well as thousands of hotels scheduled for construction in the Middle East."

The latest Hotel Interactive system, is expected to enhance the customer value proposition for the hospitality industry in the Middle East. Through an interface with a hotel's Property Management System, it also has the ability to extract data relating to customer behaviour and preferences.

OCC business development manager Fadi Ghazzaoui added, "RiTV is a powerful interactive guest room solution offering high quality experience for guests. The system can be customised as per the need of hoteliers and has capabilities to be scaled up to meet the future needs of hotels and their guests. We will also offer integrated solutions encompassing a gamut of TV Channels, movies, Internet via Satellite and VOIP (Voice over Internet Protocol) solutions to the Hospitality market."