MUMBAI: UK pay television service provider Sky is looking to launch a fifth sports channel to add to its Sky Sports 1, 2 and 3 and Sky Sports Xtra channels.
Sky won a new TV licence from media regulator Ofcom. The licence has been issued under the name Sky Sports 4.
A report in brandrepublic.com states that Sky already has a Premiership rights package, which was extended last month. It also has the rolling sports news channel Sky Sports News, which, as well as being broadcast on satellite and cable channels through Sky, is also broadcast on Freeview channel 83. In addition to Premiership football rights, Sky's live sports coverage includes cricket, rugby, golf and boxing.
