MUMBAI: ITC's leading health & hygiene brand, Savlon is proud to announce Saina Nehwal, ace shuttler as its brand ambassador.

In its new campaign with Saina, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximize their potential to succeed in life.

Savlon antiseptic has a heritage of more than 50 years in India and enjoys great equity. It is trusted by 90% doctors and offers 8 times better germ protection*. Its unique formulation is recognized by expertsfor its powerful action against a broad spectrum of germs.

Saina’s magnificent journey to become a global Badminton champion exemplifies the core brand philosophy of Performance Power.

Announcing the association, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, said, “Savlon is happy to engage ace shuttler Saina Nehwal as the Brand Ambassador. Her journey truly exemplifies determination, dedication and hard work. Saina personifies Savlon's core brand thought of performance power in more ways than one.”

He added, "Parents want their children to succeed but also want to protect them from the world. As a brand we seek to inspire parents to encourage their children to challenge limits and maximise their true potential. The brand purpose is to impact society in a positive manner and create a meaningful engagement. And also to showcase the performance of Savlon, which is the best product of its kind in the market."

Savlon brings alive the narrative of Saina Nehwal. A young girl who relentlessly pursued her dreams fighting against all adversities with the unstinted support of her parents. Her parents’ encouragement lent her belief in her talent to journey the course to becoming World’s no. 1.