MUMBAI: Discovery Networks India has promoted Rahul Johri to senior VP advertising sales.

In his role, Johri will partake in the company's overall growth strategy and new ventures in the region. He will continue to lead the company's national sales team.

In addition, he will also spearhead the public relations department. Johri will continue to report to Discovery Networks India managing networks Deepak Shourie, with whom he has worked for many years at Outlook, Hindustan Times, Zee and now at Discovery, informs an official statement.

Johri joined Discovery Networks India as director-advertising sales in 2001. Promoted to vice president - advertising sales in 2003, he led a strong and motivated sales team and brought the country's leading brands to advertise on the company's three channels in India - Discovery Channel, Discovery Travel & Living and Animal Planet.

Shourie says, "Rahul has significantly contributed to the success of the India growth strategy. He has led a highly motivated team that has firmly established the three channels in the minds of the advertising community."