MUMBAI: We tell stories! That is the tagline of Pix - Sony's new English movie channel, which launches on 1 April 2006.
The channel will in the course of the year roll out 100 films, a mix of old and more recent titles, which have not been previously aired on Indian television.
Information available with Indiantelevision.com indicates that Pix will focus on two key time bands - 8 pm and 10 pm. This is where its strongest properties will air. A big premiere in April for the channel is The Indian Runner.
This was the directorial debut of actor Sean Penn. The film stars Viggo Mortensen and David Morse as two brothers who cannot overcome their opposite perceptions of life. One brother sees and feels bad in everyone and everything. Subsequently he is violent, antisocial and unable to appreciate or enjoy the good things which his brother desperately tries to point out to him.
One brother understands the atrocities of life as a big picture, The other does not, He is content to enjoy smaller pleasures -children, family, routine. Morse mistakenly believes he can straighten his little brother Mortensen out and convince him that life is good.
The channel will also have a Goldie Hawn festival. Three films Cactus Flower, Butterflies are Free and It Seems Like Old Times will air.
Stay tuned for more information on Pix.