MUMBAI: Jakks Pacific, Inc. has inked a licensing agreement with J.K. Benton Design Studio to develop and market girls' art activity items based on the popular It's Happy Bunny property.

The agreement, negotiated by CopCorp Licensing, worldwide licensing agent for It's Happy Bunny, covers products marketed under Jakks' Flying Colors brands including velvet art activities, velvet posters, room dicor, lunch kits and more. The products are expected to initially ship to retailers nationwide in Spring 2007.

"It's Happy Bunny features Jim Benton's collection of adorable bunny cartoons filled with dry humor and irreverent sayings. The property has an ever-growing audience and we expect our line to appeal to the tween and young adult demographic," said Jakks Pacific, Inc. senior vice president of girls marketing Tamre Sutphen.