Dubai TV bids to expand reach

Dubai TV bids to expand reach

ITV

MUMBAI: Dubai TV's English-language station Channel 33 is attempting to expand its reach.

The channel has been beaming test satellite transmissions since Monday hoping to reach out to the 20-million expatriate community in the Arab world, the Dubai-based Gulf News has reported.

The test signal on Nilesat will run for four hours daily, with full-scale broadcasting expected to begin on 2 December, UAE's National Day, Gulf News has quoted Ahmed Saeed Algaoud, director-general, Dubai Radio and TV, as saying.

Channel 33 is reportedly targeting English-speaking audiences on both terrestrial and satellite transmissions. The channel's programming will include news, documentaries, drama series and movies, in addition to a number of local and outsourced productions.