91, as the hoardings strung out all over the city and suburbs tell us, hits the city airwaves on Tuesday.

The fourth private FM player to enter the fray in Mumbai, Radio City, at a frequency of 91 MHz, is from the Star India stable. Headquartered at the Bandra Kurla Complex in the suburbs, its transmission towers are located in central Mumbai.

Despite being a relatively late entrant, Radio City has the backing of the strong Star Group behind it and is expected to provide similar fare as the others so far (Radio Mirchi, Win 94.6 and Go 92.5), with a healthy mix of Hindi and English programming, a staple diet of hit music in both languages and some slick and smart deejaying.

The channel is headed by chief operating officer, Radio Division, STAR India, Sumantra Dutta.