MUMBAI: Zee Kannada, the Kannada entertainment channel from Zee Network, is looking at the animation genre to beef up weekends.

To start with, the channel will telecast an animation film Siddhi Vinayaka on 27 August.

"We chose to telecast this particular movie because of the auspicious occasion, Ganesh Chaturthi. We have the intention to explore this genre aggressively," says Zee Kannada business head Venkat Giridhar.

Siddhi Vinayaka, with a duration of one hour, is slotted for 10 am. The film is a co-production between Zee Kannada and the Bangalore-based animation firm Media Tech. According to Giridhar, the channel will promote the film through a print campaign.