MUMBAI: Star India has yet appointed former Mondelez International director of process transformation Narayan Sundararaman as general manager of its flagship Hindi general entertainment channel Star Plus.

Tasked with shaping the business agenda for the channel, Narayan Sundararaman will report to the network's Entertainment CEO Amit Chopra.

He will oversee drama and movie channels across national and regional channels in Hindi, English, Bengali and Marathi.

Sundararaman comes from Mondelez International where he was Director for process transformation. Sundararaman was with Mondelez for about 17 years. Prior to Mondelez, he was with ITC for about three years. Sundararaman has also been a consultant in the marketing field for a while now.