MUMBAI: Entertainment Network (India) Limited (ENIL), which runs radio stations by the brand name - Radio Mirchi, has launched FM radio stations in Jaipur and Bangalore under the same brand name.

Radio Mirchi 105 FM (Jaipur) and Radio Mirchi 93.3 FM (Bangalore) have become the first private FM radio stations to be launched under the Phase II of radio privatisation.

In the Phase II bidding process over 250 frequencies across 90 cities were successfully auctioned in a process that lasted five weeks in January and February this year. ENIL won 25 licenses in addition to the seven stations it already operates.

ENIL managing director and CEO A P Parigi said, "ENIL had established a landmark by launching radio stations barely two months after the completion of the bidding process. This was due to the meticulous planning and speedy implementation by the team at Radio Mirchi. This would not have been possible without a proactive ministry of information and broadcasting and other agencies like the Wireless Planning Cell and SACFA that put various permissions on a fast track basis and made the launch of radio stations possible in a short period."

Under the Phase II rules, radio stations are permitted to commence broadcasting by way of interim transmission facilities in Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Jaipur. ENIL is already present in Mumbai, Delhi, Kolkata and Chennai.

The seven stations that ENIL already operates Radio Mirchi in the cities of Mumbai, Delhi, Kolkata, Chennai, Indore, Ahmedabad and Pune.