MUMBAI: UTV and DivX, Inc., the digital entertainment company that created the DivX media format, announced a partnership today to make available more movies to Indian consumers by offering a range of premium movie content in the high-quality DivX format. The content is licensed from UTV of India.

All titles are encoded in high-quality, secure DivX format, compatible with millions of DivX-Certified consumer electronics devices from major manufacturers. Titles that will be available in DivX for the Indian market include: The Myth, Swades, Main Meri Patni Aur Woh, Sin City, Unleashed and Pulp Fiction.

"As new technologies emerge to give consumers greater control and more choices in viewing entertainment content, UTV is very happy to partner with DivX. Distributing our content in the DivX format will give our consumers more options. Our goal is to enable our users to enjoy more content, quality and value in entertainment whenever and wherever they choose," said UTV CEO Ronnie Screwvala.

"By partnering with UTV, DivX can continue to expand and reach the global community in effort to create and build a better media future for consumers everywhere. DivX technology enables several movies to fit on a single DVD, and by bundling premium content from UTV with popular DivX-Certified consumer electronics devices such as DVD players, we can work together to improve the digital media experience and allow more users to enjoy higher-quality content in more places," said DivX, Inc business development Aparna Vashisht-Rota.