MUMBAI: NBC Universal and its 213 affiliate stations have formed a joint venture called National Broadband Co to sell news, lifestyle, sports, weather and other video generated by local stations,.

The new company is intended to gives NBC stations access to millions of dollars in advertising migrating from traditional TV to the Internet.
NBC Affiliates Board chairman Terry Mackin said, "The joint venture will allow us to serve the market that seems to have an insatiable appetite for video."

The company will be majority owned by NBC and offer behind-the-scenes and other video from the NBC Universal library along with footage produced by affiliates.