MUMBAI: European sports television agency Sportfive will be sold.

Media reports indicate that Sportfive's owners - US private equity firm Advent International, media firm RTL, and investment bank Goldman Sachs - are hoping to take advantage of the interest in sports rights businesses in the wake of the Fifa World Cup. Goldman and Morgan Stanley are looking for a price in the reange of €800 million and €1bn.

Private equity firms like Equity Partners, Apax Partners and Blackstone are said to be eying Sportfive.

Advent and Goldman them own 65 per cent of the company. RTL has a 25 per cent stake and management has the remaining 10 per cent.