MUMBAI: Tata Sky, the DTH joint venture company between Tata Group and Star, has decided to get a new managing director even as Vikram Kaushik‘s contract expires on 31 December 2010.
Harit Nagpal will replace Tata Sky MD Kaushik, taking up the task of mopping up subscribers while trying to turn the direct-to-home business profitable in the medium term.
"Kaushik‘s contract is coming to an end on 31 December. He was appointed as MD with effect from 1 January 2006 for a period of five years," a source said.
Nagpal, who is currently Vodafone group marketing director, will join Tata Sky in August to facilitate a smooth transition. He comes with over 25 years experience, out of which nine have been with Vodafone.
Kaushik had led Tata Sky since its inception in 2004, growing it to a base of over 5 million subscribers. The company today announced the launch of its HD service at a competitive price of Rs 2599 for the set-top box while customers will have to pay an extra amount of Rs 30 per month.