MUMBAI: Disney Consumer Products has unveiled a new line of products inspired by Hannah Montana in an assortment of apparel, home décor, stationery, games, electronics, and personal care items.
The first items will be launched this month including a collection of apparel, handbags and accessories available at Macy's department stores in the US. Especially designed for tween girls (sizes 7 - 16), the new line features lifestyle sportswear pieces incorporating key fashion trends and style direction taken from lead character Miley Stewart's duality (by day girl next door, by night pop star princess). The prices for the products will range from $20-$39 SRP, informs an official release.
"Hannah Montana has resonated with kids and tweens with its relatable stories, sense of humour and its charming characters," said Disney Consumer Products TV Licensing vice president Lisa Avent. "This new line of merchandise will extend the series beyond TV into a full lifestyle brand offering many ways for tween girls to celebrate their sense of style - be it casual or glamorous pop star."
Also available this month is an assortment of stationery and self-expression items including posters, bookmarks, greeting cards, gift wrap and party goods at retailers nationwide such as Wal-Mart and Party City.
A series of junior novels launched earlier this year and will also expand in the spring. In 2007, Hannah Montana fans can look for a new line of cosmetics at Club Libby Lu. In addition, a collection of Hannah Montana fashion dolls will also be available at retailers nationwide. Home décor, consumer electronics, video games and toys will launch later in the year, while apparel and accessories will expand to other retailers including Dillard's, adds the release.
Hannah Montana is a live-action comedy series that follows typical tween Miley Stewart, who lives with her older brother and widowed dad, a songwriter. But unbeknownst to her friends and classmates, Miley has a secret double life - she is the world famous pop star Hannah Montana. Combining a stage persona with creative costuming, Miley discovers she can have the best of both worlds - the fame and fortune of a well-known singer and the fun of middle school with her best friends Lilly and Oliver, whom she has entrusted with her secret identity.
