NEW DELHI: Zee Business, a proposed business news channel from the Zee stable, will be owned and managed by a new company, Zee News Ltd, and not Zee Telefilms.
In a letter to the National Stock Exchange, Zee Telefilms has clarified, "We would like to inform you that (a) 24 hours channel devoted to business news in Hindi is not being launched by the company, but by another company called Zee News Limited."

The NSE, in order to verify the accuracy or otherwise of media reports on Zee Business channel, had sought clarification from Zee Telefilms so that the interest of the investors is safeguarded.

As reported by indiantelevision.com earlier, a press release from Zee News Ltd today said Zee Business will launched on 30 November and positioned as a personal finance channel. It will air an interactive agriculture news bulletin and a special programme on local industries. The channel's positioning: aapka faayda, meaning profit, gains and money for the viewer.

While announcing the date of commencement of the channel, Zee News Group director Laxmi Narain Goel in the statement said, "Zee Business will fulfill needs of those viewers who believe that by having a little information they can save or make huge monies."