MUMBAI: LeSports  has elevated  Vice President of Strategy Yu Hang as the COO reporting directly to LeSports CEO Lei Zhenjian.

Hang will oversee operations of the user engagement center; responsible for growing the number of VIP subscribers and subscription revenue; launching products and services specifically customized for VIP subscribers, and improving overall user experience.

His new role will also incorporate leading LeSports US and LeSports India as Project Officer for the North American and Indian markets, focusing on the implementation of LeSports’ global strategy. He will also liaise with LeSports HK to achieve operational synergy with LeSports HQ in Beijing.