MUMBAI: While Mid Day is celebrating its 27th anniversary with a special issue on 27 June. This year, the anniversary celebrations are doubled as it will also launch in Bangalore on the same day.
This time, it is not just another anniversary issue that’s coming out. After 27 years of chronicling Mumbai on the move, Mid Day is now on the move as it hits Bangalore as a separate edition.
An official comminuque states that since Bangalore has a large English-reading middle class, which is out and about during the day and as it also has significant amount of retail advertisers in the market, it makes sense for Mid Day to target Bangalore.
Mid Day’s Mumbai anniversary is a mega 264 pages issue. It’s the single largest issue in terms of the number of pages that a newspaper has ever done in the country. The anniversary issue has six supplements and each is highlighting fours hours of a day. It will cover Mumbai round the clock at usual places in odd hours and odd places in usual hours, exhibiting the soul of Mumbai.
Mid Day will also launches its E-paper on the anniversary. www.mid-day.com has gone a whole lot ‘E-sier’ and much more ‘E-xciting’ after undergoing a face lift. The E-paper will be free for the readers.
