MUMBAI: Two of the hottest pop culture icons in the US reality TV and online auction forum, eBay are coming together for the first time. The funds raised will go to a childrens foundation.

From 27 March 2004 at www.ebay.com/psiloveyou, reality TV fans who think they have the next blockbuster idea for a hit reality TV show will get their first of three chances to bid for the opportunity to pitch that idea to reality TV executives. 48 10 minute, face-to-face meetings with Los Angeles studio executives and reality TV show decision-makers will go up on the auction block in three phases of 16 three-day auctions each.

The high bidders will be invited to Los Angeles in May to pitch their ideas to 3 Ball Productions. The company produced the show For Love or Money. One finalist will then be invited to wow a major Hollywood television network studio and convince them to turn his or her idea into America's next new reality series.

All proceeds from the auctions will go toward the P.S. I Love You Foundation. The non-profit organization is dedicated to assisting at-risk Southern California children through an array of education and community outreach programmes. In addition to the online event the foundation will have a fundraiser on 27 March in Manhattan. Ticket-holders to the gala will have the opportunity to bid on the first two face-to-face, reality TV pitch meetings at a live auction and raffle that evening.

They will also have the chance to rub elbows with dozens of reality celebrities from For Love or Money, The Apprentice, Survivor, Real World, The Bachelor, and others. They will be mingling and manning casino tables.