Bangladesh Cricket Board to sell six-year rights

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Bangladesh Cricket Board to sell six-year rights

bcb

MUMBAI: The Bangladesh Cricket Board (BCB) has issued a tender to sell marketing rights including those for television and the Internet for six years until 2012.

ESPN Star Sports (ESS) is the incumbent. Its rights had expired last year. Speaking to indiantelevision.com this afternoon ESS India MD R.C. Venkateish says that the channel is certainly interested in renewing the rights. 

The tender is expected to fetch about $40 million adds a Reuters report. Bangladesh is expected to play around 40 tests and over 100 one-day internationals during this period.