MUMBAI: This is an initiative that looks to deliver no holds barred erotic experience for women. Trans Digital Media has announced the launch of Playgirl TV in the US.

This is the first network to offer adult television programming produced by and for women. The new channel will seek to leverage on the experience and reputation that Playgirl Magazine has built over the past 30 years.

A company release informs that the content will consist of hot guys, erotic sex and candid sexual advice. There will also be intimate events which in the past had been the sole playground for men.

The channel will be available as magazine formatted productions with segments based on popular features in the magazine, in addition to more innovative concepts. The aim is to bring together a new intimacy, eroticism and visual style to adult programming.

Immediate production plans include the first adult soap opera from a distinctly women's point-of-view; a 1940's-style romantic comedy with a sexual twist. Also in the offing are round-table discussions on news worthy women's topics.

Favourites from the magazine such as Campus Hunks and Man of the Year are also included. The broadcaster will also conduct a search across the US for the most handsome men to star in programmes.

A spokesperson for the broadcaster Kelly Holland added, "Men have a huge selection of sexually oriented programming on television but women have been largely ignored. Playgirl knows women love and desire sex as much as any man and Playgirl TV will deliver them the erotic experience they've been demanding."

Initially the channel will be available only through video-on-Demand and pay-per-view