MUMBAI: Pakistan will soon see the launch of it’s first satellite based 24-hour business news channel - Business Plus. Local and international business news, with a special focus on South Asia and the Middle East regions, is the channel's stated areas of coverage. Business Plus, which is scheduled to launch in the first week of July, will be headed by Fazeel Asif Jah.     

Business Plus will operate under Total Media Limited, which is a venture promoted Pakistani telecom major WorldCall Telecommunications Group Ltd. WorldCall has only recently entered the media arena and has plans to launch two to three other channels besides Business Plus, Asif Jah told indiantelevision.com over the phone from Pakistan. $ 3 million is the initial investment being pumped into Business Plus, Asif Jah said.

The company's BoD comprises WorldCall, Pakistan Kuwait Investment Company Pvt. Ltd, DDP Gulf Promo Action chairman and CEO Najam Mahmood Khawaja and Lahore Stock Exchange chairman Syed Asim Zaffar.

The channel will be uplinked from Pak Sat 1 and will offer a comprehensive coverage of Pakistan’s financial markets, corporations, small and medium enterprises, investment opportunities and will also focus on the professionals who are taking Pakistani businesses to new heights, says Asif Jah. Other Pakistani channels that are also uplinked from Pak Sat 1 are VU1, VU2 and Mashraq TV.