MUMBAI: Star India is all set to celebrate the occasion of Maharashtra Day on 1 May with the HD offering of Star Pravah HD in the Marathi general entertainment (MGE) space. The network had recently launched its Bengali GEC offering Star Jalsha HD.
The move to introduce Star Pravah HD is in line with the objective of enabling viewers of Marathi content to experience the world of high definition television.
Now MGE viewers will enjoy the world television premiere of Dagdi Chawl with superlative picture quality and great sound in HD at 1pm and 7pm on 1 May. Among the new shows for Star Pravah viewers, includes a multi-starrer new fiction show Lek Majhi Laadki to be launched on 2 May at 9 pm coming up in the same week as Mother’s Day.
Lek Majhi Laadki is an emotional story of a mother and daughter, who are separated at birth, longing to unite. Maharashtra’s favourite real life couple Aishwarya and Avinash Narkar will be coming together on screen in this show.
Since its inception in 2008, Star Pravah has been at the forefront of entertaining Maharashtrian viewers with culturally relevant stories like the megahistorical saga of Raja Shivchatrapati, family dramas like Agnihotra, Pudhcha Paaul and Devyani.
Speaking on the launch of Star Pravah HD, Star India's spokesperson said, “With the increasing demand for High Definition TV viewing, this was a great opportunity for the channel to enter the space. We have always strived to offer the best to our viewers. With the launch of our HD channel, the Marathi general entertainment viewers will now be able to enjoy their favourite shows, events and blockbusters in richer colours, greater clarity and sharper images.”
With the launch of Star Pravah HD, among the first few Marathi channels to be available in high definition, Star India is reinforcing the start of a new HD revolution in the regional genre. Star Pravah HD will available on all leading carriers. To begin with, the Star Pravah HD schedule will be similar to that of the SD Channel.