MUMBAI: Kids' channel Nickelodeon from the MTV stable has commenced 24 hours broadcast in Pakistan. 

Nickelodeon is available to the market through cable and is distributed by WorldCALL Multimedia Ltd, a company of WorldCall Communications Group. The channel aims at being seen in over one million households through various cable operators in the main cities of Karachi, Lahore, Rawalpindi, Islamabad and Hyderabad. 

Nickelodeon in Pakistan will feature the channels acclaimed and award winning programming, including animated series like Rugrats, Wild Thornberrys, Hey Arnold, SpongeBob SquarePants and Angry Beavers. Live action series include drama, comedy, science fiction like The Journey of Allen Strange and Kenan and Kel. Games and sports shows like Global Guts and Figure It Out will also feature prominently aside its Nick JR block, a two hour morning block for pre-schoolers. These shows include Little Bill, Dora The Explorer and Gullah Gullah Island. In addition, marketing and promotional activities are also being planned, a company release says. 

Nickelodeon Asia claims to be seen in more than 130 million households with 24-hour channels and programming blocks in Japan, India, Philippines, Singapore, Malaysia, Indonesia, New Zealand, Sri Lanka, Bangladesh, Nepal, South Korea, Papua New Guinea and China.