MUMBAI: Lukup Media has announced the appointment of Aniraj Ramabhadran and Dhiraj Chadha to its top management team. Ramabhadran joins Lukup Media as the head of systems and product delivery. While Chadha, the former head of brand at Voltas, has come on-board as the head of marketing.

Commenting on the appointments, Lukup Media CEO Kallol Borah said, “I am very happy to have Aniraj and Dhiraj join us at this time when we are beginning to roll out services. With their experience and expertise, along with our ability to communicate Lukup Media’s value proposition, our ability to scale our delivery capabilities and meet customer expectations will get a big boost.”

Ramabhadran hails with an expernice of 15 years in the industry and was the brain behind Reliance Big TV’s successful portfolio and life cycle management for consumer devices, for managed Pay-TV services. His area of expertise lies in product strategy, business intelligence and analytics, TV/ multimedia delivery, and hardware and software development and integration.

Chadha has gained considerable experience and exposure in the industry over the past 12 years through handling the overall marketing and digital portfolio of Voltas Limited. In addition, he has taken the responsibility of setting direction for marketing plans, digital and social strategy for the consumer brand on a national level.