MUMBAI: BBDO India announced Ritu Sharda as the new senior executive creative director in Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’. In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley's, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi.
BBDO India chairman and CCO Josy Paul commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”
Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as executive creative director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia. Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract. Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.
On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”
