MUMBAI: This summer, Vh1 is all set to telecast the all-new season of Britain’s Got Talent.After nine successful discoveries of talent, the show returns with its 10th season to showcase extraordinary performances and acts by hopefuls across Britain. The new season of Britain’s Got Talent is all set to premiere the first 2 episodes in India on 17 April at 8 pm.
Season 10 returns with its beloved judges Amanda Holden, Alesha Dixon, David Williams and ofcourse, Simon Cowell setting the bar to discover the hidden talent of Britain. Also, crowd favorites Ant and Dec shall be hosting the season again this year.
Commenting on the new season’s premiere, Viacom 18 EVP and Head English and youth entertainment Ferzad Palia said, “Britain’s Got Talent has received extraordinary acclaim from its Indian viewers in the previous seasons and we are delighted to have brought it back on popular demand. This show not only serves as a medium of amazement but, also inspires the people to aspire and work towards their dreams because of the immense talent that is showcased.”
In the past, the show has discovered hidden, talented gems from Britain including the likes of Susan Boyle, the glorious boy band Collabro, the talented Jules O’Dwyer and her dog Matisse, to name a few. This year, the show returns with the concept of the “Golden Buzzer” – a veto power given to each of the judges as well as the hosts once every season in order to send a performer directly to the semi-finals based on their talents!
This year Vh1 aims to promote the show via talent in & around us! The show will be promoted in over 30 leading on-ground hangouts like Jonny Rockets, X-treme Sports Bars & Gold’s Gyms across 5 cities in India. These outlets have are handpicked locations leading the talent march in the country showcasing talent – from theatre venues like Prithvi theatre in Mumbai, to hangout venues like Blue Frog that host both open mics& karaoke nights. Vh1 will also re-brand a few of these open mic/karaoke nights into special “Britain’s got talent” nights. Over and above this, the show will also be promoted across 20 top colleges across 3 cities
