MUMBAI: Media conglomerate Time Warner has announced that its division Warner Bros. Entertainment's global brand management has assembled its team of senior executives

Irika Slavin, Sandy Yi and Lisa St. Amand join Amber Fredman as Warner Bros. Entertainment VPs, global brand management. In their new posts, the four executives will support Warner Bros. global brand management's directive to work with the company's in-place marketing teams to enhance and enrich the Studio's overall event and brand strategies. They will work as a broad-spectrum resource, collaborating and partnering cross-divisionally to optimise a property's windows throughout its life.

Warner Bros. Entertainment executive VP, global brand management Diane Nelson said, "Our key brands and core properties are the Studio's most valuable, as well as long-term and renewable assets. It is a testament, not only of our belief in Amber, Irika, Lisa and Sandy, but also of their abilities and talents, that we put the stewardship of these assets in their hands. Each of these women is a terrific executive who has already made great contributions to our company. Their knowledge, understanding and varied, diverse backgrounds will enable our group to provide numerous perspectives and insights that will benefit and enrich each of the businesses here at Warner Bros."

Fredman has served in a similar capacity on the divisional level since joining Warner Bros. Pictures where she worked closely with Nelson on the Harry Potter franchise. On this new corporate team, Fredman will continue to focus on the Studio's Harry Potter and adds Charlie and the Chocolate Factory properties as well as the upcoming film Corpse Bride. She will also assume oversight of the Looney Tunes brand starting from this point on.