MUMBAI: This summer American television will be hit by a deluge of reality shows. Now the founder of adult entertainment brand Playboy Hugh Hefner has indicated that he too will join in the fun.

Hefner has been quoted in media reports as saying that he is close to finalising a deal for a reality show that will allow viewers a peep into his exotic life. The almost 80-year-old still makes headlines with his series of blonde girlfriends and wild parties at his Playboy Mansion.

Meanwhile, Playboy magazine has announced that it is searching for the sexiest environmentalists in America. It is searching for women who are willing to take it all off for their favourite cause.

The magazine is planning a pictorial for an upcoming issue featuring women involved in environmental causes or with groups dedicated to saving the planet or protecting wildlife. In addition to a modeling fee for each of the participants, Playboy will make a donation to the favourite causes of the women chosen to appear in the pictorial.