MUMBAI: CNBC's "The Entertainment Industry: Taking The Big Leap" brainstorming session held on 19 December in Mumbai, offered some insights into the new emerging avenues in the entertainment sector. Here, we present some views of the participants.

UTV chairman Ronnie Screvwalla mentioned that there was a surge in creativity in new avenues such as animation projects. He expected the industry to kickstart some kind of a BPO (business process outsourcing) or ITES (IT enabled services) trend.

Nimbus boss Harish Thawani added that the animation industry had great prospects despite the fact that it was not home grown.

KPMG's Jain stated that the home video market segment in India was at an ascendancy and growing at 20 percent. It was well behind the US growth rate of anything between 40-60 percent. He said that the VCDs costing Rs 99-199 were becoming very popular due to the value that accrues from recurring viewing.

KPMG's Jain added that the 'live entertainment' segment was 3-4 percent of the total pie in the US markets but at a very nascent stage in India.

Milestone Interactive Software Ltd (MISL) chairman and CEO Jayant Sharma claimed that a huge opportunity existed in the area of computer entertainment software and interactive computer video games for Indian homes.