MUMBAI: Tata Sky has roped in Arun Unni as senior vice president - content. 

Unni steps into the shoes on Mukund Sharma, who recently resigned to join Lukup Media.

Unni has previously been a consultant with 14 years of experience in strategy development and operational improvement across B2C and B2B companies. 

A source close to the development tells Indiantelevision.com that Unni will be reporting to Tata Sky chief content and business development officer Paolo Matteo Agostinelli. 

“Arun has already joined the company and he will be heading content acquisition and strategy at Tata Sky,” the source added.

Deeply passionate about TV and media, Unni is an avid follower of content and distribution models globally. A Civil engineer from IIT Mumbai and an IIM – Ahmedabad pass out, he is an early adopter of nearly all types of content distribution hardware – Tata Sky HD DVR, Chromecast, Xbox, Media players, Mobile apps etc. His earlier work stints have been with A.T. Kearney, KPMG and Arthur Andersen India.