MUMBAI: NBCUniversal has appointed Josh Feldman to the newly created role of executive vice president - network partnerships reporting to NBCUniversal’s Advertising Sales division chief marketing officer John Harrobin.

Feldman will lead the Network Partnerships group whose goal is to drive revenue across the entire portfolio through strategic sponsorship opportunities. He will be responsible for partnering with the leadership of each NBCUniversal network across every platform to execute client-focused marketing efforts. Feldman will work closely with the Client Partnerships team to develop custom marketing solutions that deliver data-driven insights for each campaign.

“Josh’s impressive career in entertainment media sales and client relations is exactly what we need as we strengthen our efforts to serve our advertisers better,” said Harrobin. “Josh has a proven track record of consistently delivering some of the most creative ways for marketers to reach consumers, particularly millennials, in meaningful ways. We’re excited to have him on board.”

Prior to joining NBCUniversal, Feldman served as senior vice president and national sales manager of Turner Emerging Consumer Ad Sales for Turner Broadcasting, overseeing client relationships for Cartoon Network, Adult Swim and truTV.

Previously, Feldman was vice president and New York sales manager for Cartoon Network and Adult Swim. He started his sales career with Turner and worked as an account executive for sister networks TBS and TNT before moving over to the animation group and Turner's emerging consumer media business.