MUMBAI: Essel Group promoted Dish TV has signed an agreement to distribute Southern Spice Music (SS Music) on its direct-to-home (DTH) platform. 

Martin Lottery Group-promoted music channel Southern Spice Music or SS Music is a multi-lingual music channel in India playing music in English, Tamil, Telugu, Malayalam, Kannada and Hindi.
 
The music channel caters primarily the youth, but since music has no barriers, audiences of all ages get in tune with the channel, informs a media release.

Announcing the launch of SS Music on Dish TV, DishTV CEO Sunil Khanna said, "We are pleased to broadcast the popular Tamil channel to consumers on Dish TV platform.

"The inclusion of SS music, strengthens the Tamil entertainment on Dish TV for the city viewers. DishTV aims at being a complete entertainment solution for the people in Tamil Nadu, giving them the opportunity to upgrade to a superior entertainment experience with power of choice." 

SS Music promoter Santiago Martin adds,"Dishtv in a short span of time has shown impressive growth in penetration and has emerged as the largest distribution platform in terms of number of channels carried as well. Thus, we are delighted to be part of Dish TV bouquet".

Now with SS Music, Dish TV viewers can enjoy the already existing JayaTV and other Tamil channels by virtue of being available on DD DTH, as both DTH platforms share a common satellite.

The media release also informs that DishTV has launched a customized offer at Chennai. With an objective to make DTH entertainment affordable the customers receives a dual benefit: a reduced hardware price and subscription fees for a year incorporated in the cost. 

At Rs 3990, the customer will receive popular channels like ESPN Starsports, Cartoon Network and even HBO, only for Chennai. 

Further by paying just Rs 1000 extra, the consumers can now enjoy a gamut of 110 channels.

With the extremely competitive price point offered, the company expects to increase the penetration of Dish TVin homes across the country, which makes difficult for any broadcaster to ignore this as a distribution platform.

Dish TV offers 13 radio channels in its bouquet, apart from a wide range of channels.