MUMBAI: WPP’s Red Fuse Communications has promoted Shubha George as managing director of Asia and CEO of India with immediate effect.

In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. 

She will continue to be based out of Mumbai and will continue to report in to Red Fuse Communications global CEO Stephen Forcione.

George’s new remit will be in addition to her current role of CEO India of Red Fuse Communications; a role she assumed in 2013.

Prior to joining Red Fuse, she was the CEO at MEC India, where she started working on the Colgate-Palmolive business. George also led the development of digital, sports marketing and content partnerships for the agency.

Speaking on her new role, George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross –pollinating ideas and processes across and between, people and offices.”

Previously, she has also worked in agencies like Ogilvy, JWT and Mindshare.