MUMBAI: Web series pioneer TVF (The Viral Fever) has collaborated with dating and social discovery application Tinder to launch the first Qtiyapa show of 2016 titled Eat, Pray... Swipe, Tinder Qtiyapa!

The show takes a humorous view of the experience of meeting someone new by bringing the app experience alive. Quite literally!

Talking about the Qtiyapa show, director Raghav Subbu said, “The idea of Eat, Pray...Swipe | Tinder Qtiyapa came from a simple thought of bringing the app to real life. The purpose of this sketch was to bend our rigid cultural taboo against dating apps and make women aware that there are sound and decent men out there at the swipe of a finger.”

Tinder has changed the way people meet and date around the world by bringing the experience of meeting someone new to mobile and pioneering features such as the ‘right swipe’ to express interest and the double opt-in, which requires that both users must express mutual interest to form a connection and chat.

Tinder, country head - India Taru Kapoor added, “Tinder was built to enable users to make new and meaningful connections. The app experience is designed in such a way that puts users solely in control of their interactions while also reducing the fear of rejection. Each day, millions of connections form based on mutual interest on Tinder. We are thrilled to partner with TVF for this sketch that brings alive Tinder’s core promise through the humorous adventures of the lead character.”

The sketch takes viewers through the travails of TVF’s popular actor Jitu aka Harishchandra and the female protagonist Swarnlata. The video also brings to life popular features of Tinder like the ‘Super Like.’

A teaser of the video will be released on the Tinder app as well. The subtle humour will tickle the funny bone as well as bring to life Tinder’s core proposition of making it easier to make new connections.