MUMBAI: NBCUniversal’s Fandango has acquired the movie streaming service M-Go, which is jointly owned by Technicolor and DreamWorks Animation.
M-GO offers new release and catalog movies from studios and television programming to a wide variety of connected, over-the-top (OTT) and mobile devices including Android, iOS, Samsung, LG, Roku, and others.
The acquisition comes on the heels of Fandango's record-breaking 2015, when the company experienced 81 per cent growth in ticketing dollars year-over-year and added more than 1,600 new screens, bringing its total US screen count to more than 27,000.
“With the addition of M-GO, we'll be able to accelerate the ticketing momentum achieved in a record-breaking 2015 by creating compelling new digital products that serve consumers throughout the movie lifecycle,” said Fandango president Paul Yanover. “We're excited to start working with our studio and exhibition partners to bundle theatrical tickets and home entertainment products in the form of 'super tickets,' gifts with purchase, and other promotional offers.”
By creating theatrical ticketing and home entertainment bundles, Fandango will offer compelling "super ticket" products such as special "movie catch-up" bundles with franchise movie instalments, home entertainment pre-sell opportunities, and bundles with bonus content, collectible memorabilia, fan experiences, and more.
Furthering its goal to super-serve moviegoers, in 2015 the company increased its investment in ticketing and launched FandangoLabs, a new research and development group that was formed in collaboration with movie and technology industry leaders to innovate and enhance the moviegoing experience. Moving forward, FandangoLabs will utilise the capabilities of the M-GO platform in the creation of new moviegoing products and services.
Along with the acquisition, the Universal Filmed Entertainment Group and Technicolor will work together to explore opportunities to collaborate on next-generation video technologies, inclusive of augmented and virtual reality, to accelerate innovation in this immersive space.
