MUMBAI: FCB Ulka Advertising COO - Mumbai & Bengaluru Nitin Karkare has been elevated as CEO.

Speaking on his new role, Karkare said, “From starting out as a management trainee at Ulka Advertising to becoming the CEO of FCB Ulka Advertising, it has been an exhilarating journey. FCB Ulka has been built on the foundation of long term partnerships with its clients and its people. I would like to build on this legacy while infusing a new creative energy into the system.”

Karkare has been with FCB Ulka since 1986, when he joined the agency as a management trainee.

FCB Ulka Group chairman and CEO Rohit Ohri added, “My first priority in my new assignment is to ensure that we have the right people in the right leadership roles. Nitin’s passion for advertising, his love for the company, his deep bonds with our clients and, of course, his charming, and affable work style make him the right person for the position of CEO, FCB Ulka Advertising. He has an impressive track record of building some of India’s most loved brands. His commitment to our clients is true testimony to FCB’s spirit of partnership. I’m confident that Nitin will lead FCB Ulka Advertising to new heights and will be a great partner to me in realising our vision for the Group.”

IPG Media Brands India CEO Shashi Sinha added, “I have worked with Nitin from 1986 and am thrilled that he will lead FCB Ulka Advertising – he knows the clients, the people and more importantly the culture. This is true testimony to growth from within.”