MUMBAI: Priya Khatri has joined Eyeota as senior manager, strategic accounts.

Eyeota deals in local audience data across Asia-Pacific, Australia, Europe and the Americas.

In her new role in Eyeota’s programmatic demand team, Khatri will collaborate with agencies and advertisers in Southeast Asia to drive Eyeota's Audience Data Marketplace sales.

She will also provide education and consultation to Eyeota's customers and partners with the goal of building long-term relationships to optimize their advertising expenditures.

With more than 10 years' experience in business development and marketing globally, Khatri started as a banker in India and the Middle East before transitioning into digital marketing in 2009.

Khatri says, "I've always been passionate about marketing and advertising from the time I completed my Masters in marketing. I've worked across top publishers like The Economist, in the mobile media startup space and my last stint was at a digital advertising agency that specialises in enterprise technology clients."

Commenting on what attracted her to the role, she adds, "Data. In today's day and age, we use data to question, shape or back up an idea and above all to deliver desired results. I'd like to mention this quote from Sir Arthur Conan Doyle that I believe very strongly in: 'Data! Data! Data! I can't make bricks without clay.' Data is the foundation of everything I've worked on as a digital media specialist in the past few years and I wanted to get a bit closer to where the action is. And I think I found the best, Eyeota, the global leader for local audience data. Asia as a region has its own challenges due to the diverse markets within this region and dearth in finding local data. Eyeota helps provide local data to bridge this gap. I hope to become the voice for Eyeota in the industry and educate the market with holistic insights that can drive informative marketing and business decisions.”

Eyeota chief revenue officer Barry Adams says, "We are delighted to have Priya join Eyeota's Programmatic Demand Team to lead our business development efforts in Southeast Asia. She possesses the rare combination of international experience and a deep knowledge of online marketing as a discipline, always with data as a cornerstone of focus. Priya will provide important consultative support to our clients in Southeast Asia seeking to harness the full value of our rapidly expanding data assets in the region.”