MUMBAI:  Apart from the telecast, Sony PIX has also arranged to bring a copy of Daily Bugle a fictional New York City tabloid newspaper from the Spider-Man world to India. This is the original copy of the newspaper used in the movie Spider-Man 3 and PIX is going to make it available for viewing across multiple cities in India. Through this one in a million opportunity, the newspaper will be making its round across Hard Rock Café outlets in Mumbai, New Delhi, Bangalore and Hyderabad starting 15 January 2016.

 The channel will also air five Spider-Man movies back to back on 26 January 2016 starting 10 am onwards to 9:30 pm.

This Marvel Superhero created by Stan Lee, is one of world’s most beloved superhero. Each of his adventures has left its audiences AMAZED for over 50 years. Catch him beset with troubles in his failing personal life, fight a strange black entity, solve his parent's mysterious death and save New York City that’s under siege by the Oscorp.

 A robust marketing plan has been put in place to promote the Pixathon with special focus on social media. Apart from an exciting contest, where in winners can win exclusive Spider-Man merchandises, PIX will do an all India tour with the original ‘Daily Bugle’ engaging with fans and followers of Spider-Man. The Sony Pictures Networks will be utilised to the fullest to promote the Pixathon.

 If you have missed any of the Spider-Man series or need to add the rush and excitement of Spider-Man, then Sony PIX gives you an opportunity to relive the Spiderman magic all day long this republic day.