MUMBAI: 9XE, the popular bollywood news destination and show which airs on 9XM, will be seen in a brand new avatar as SpotboyE, starting 28 December 2015. SpotboyE will be a daily show and will now air on 9XM and on 9X Jalwa. The name change will also be seen on the Bollywood news portal 9xe.com which will now become SpotboyE.com.
Commenting on the new avatar as SpotboyE, 9X Media Chief Programming Officer Amar Tidke said, “We are excited at the launch of SpotboyE, our first step towards providing content that is platform agonistic. Being the early adapters of the second screen we realise that the youth want to consume content on the go. Hence the format is conceptualised and executed keeping it edgy and crisp. We are confident that our differentiated content delivered across platforms and channels will resonate with all those who love their Bollywood.”
SpotboyE is targeted at viewers who want to get the latest news on their favourite Bollywood Stars, Films, etc, at the earliest. This Bollywood insider will provide exclusive Bollywood content such as movie trailer, behind the scene exclusive pictures, events, movie stills and much more. SpotboyE will also launch an app across iOS and android platforms
Commenting on the launch of SpotboyE.com, 9X Media SVP and Digital Head Vibha Gosher said, “India loves everything Bollywood and its beautiful people. 9X Media has constantly entertained and engaged Bollywood fans across 9XM, 9X Jalwa and 9XE. SpotboyE is a bigger and better avatar of 9XE. SpotboyE is a Bollywood insider on the move. Get all the updates as they happen by downloading the SpotboyE application (iOS and Android) or the official website (SpotboyE.com). We deliver news first. Armed with a fantastic team of journalists, SpotboyE will soon be India’s favourite destination for confirmed Bollywood News, Exclusive Interviews, Exclusive Movie Reviews by Khalid Mohamed, Box Office Collection, Music updates, Fashion and TV Entertainment besides loads of fun engaging content”
SpotboyE will be promoted across digital and social media platforms via ads and banners.
