MUMBAI: Vroom vroom must the theme music at AXN these day. Starting today, 22 January 2004, the channel will flag off the action with the preview show ofThe World Rally Championship.

 
The preview show for the action from the terrains in Mexico will be held on 22 January at 9:30, while the first race, debut at Monte Carlo, will premier on 30 January 2004 at 9 pm.

The edge of the seat, pacy and action packed entertainment, the 2004 World Rally Championship marks AXN foray into the genre of lifestyle sports. 

The WRC race, unlike most other races, does not lay emphasis on who crosses the finish line. Drivers start off at one or two minute interval and are timed on a fixed route. The team that takes the least amount of time to finish the various stages of the competition wins, informs a company release.

The World Rally Championship, this year, spans across 12 exotic locations from the open roads of Spain to the hills of Argentina. The drivers will navigate through asphalt, gravel, snow, and mud. Besides getting and exclusive telecast for its viewers, the channel plans to offer in-depth information on the cars, as well as profiles on every team and driver.

The cars making apearance in the race range from the Subaru Impreza to the Ford Focus RS to the Citroen Xsara. Manufactured in all different parts of the world, they are souped up with the latest automotive gadgets for maximum power. The profiles of WRC models hitting the tracks this year, include cars are put together by sophisticated engineering and state-of-the-art technology, adds the release.