MUMBAI: Star Sports has launched the #SainaSquad comprising 20 lucky winners who will travel to Dubai to support and cheer Saina Nehwal at the BWF World Super series finale from 9 - 13 December, 2015.
Star Sports has picked 20 fans forming the #SainaSquad were picked after a series of contests across various social media platforms.
Star India COO Sanjay Gupta said, “As a broadcaster, we have always believed in bringing fans as close to the game and their heroes, as possible. Putting together the #SainaSquad comprising 20 ardent fans who follow Saina Nehwal and badminton closely is one step in that direction. The squad will also act as a platform to help increase the following of the sport. We are sure that the squad will make them heard at the BWF Super series Finals in Dubai and give Saina the much needed and well-deserved boost.”
Bajaj Electricals has come on-board as the presenting sponsor.
Speaking about the association Bajaj Electricals joint managing director Anant Bajaj added, “As a build up to our new campaign under the ‘We are Family’ tagline, we felt it apt to come on board as presenting sponsor for Saina Squad, which will ensure that whichever part of the globe Saina would play in, she would not miss her family. She will always find support in the crowd cheering for her. We wish Saina, the Saina Squad and Star Sports all the very best for this very innovative initiative to boost the morale of any sportsperson playing across the world.”
The #SainaSquad will be flying to Dubai on 8 December, 2015.