MUMBAI:  Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September confirms that Sonam Kapoor made maximum use of her social media accounts as a means for promoting the brands she endorses. 32 of her posts out of a total of 144 across all her social media accounts (Facebook, Twitter and Instagram) were basically promotions for various brands. It comes out to be 22 per cent of her total posts.

Ranveer Singh ranks second among celebrities using social platforms for brand promotions, with a total of 17 posts out of 57 talking about his endorsements. Brand Promotion constituted 30 per cent of the total posts made by Singh.

As per the reports there were an equal proportion of posts by male as well as female celebrities when it comes to brand promotions on Facebook. Sonam Kapoor uses Facebook as a medium of brand promotion the most, among all other celebrities. The promoted brands included beauty & fashion products such as L’Oreal and Vogue.

Very fewer celebrities used instagram as a platorm for brand promotions. Only 25 percent of celebrities were found to be promoting brands via instagram, Ranveer Singh having the highest number of posts here promoting brands like Vogue and Adidas.

Even on twitter, Sonam Kapoor ranks as the most active celebrity in promoting brands, with almost 10 per cent of her tweets in September dedicated to her endorsements. Sonam Kapoor has actively promoted Vogue India, L’oreal India and Kayson NZ.

 Hrithik Roshan was the 1st runner up in the race of brand endorsement, promoting his in-house brand HRX with Tiger Shroff.  A total of 42 brand related tweets were posted by all the celebrities together Ranveer Singh, Yami Gautam, Alia Bhatt, Madhuri Dixit, Shraddha Kapoor, Sonakshi Sinha, Amitabh Bachchan and Akshay are amongst the other celebrities who promote brands on twitter frequently in the month of September.