MUMBAI: Social media giant Facebook’s has partnered with The Quint in India to launch Instant Articles. Quint is Facebook’s only fully digital partner in the country

Instant Articles loads videos and photos up to 10 times faster claims a release from The Quint. Auto-play videos come to life on scrolling through an article. High-resolution photos can be tilted to explore in detail, to see the location where the photo was clicked with interactive maps  and even hear the author’s voice with embedded audio captions.

"We quickly saw that this was going to lift the user experience to an altogether different level. So when Facebook reached out, they had us at hello. We fast-tracked the implementation and had The Quint’s Instant Articles (test) out in a few weeks. We’re still fine tuning the experience, but we’re very happy with the results so far’’, shared The Quint CEO Ritu Kapur. 

Facebook’s News and Global Media Partnerships director Andy Mitchell said, "We’re seeing great responses from readers who are enjoying the fast and interactive experience of Instant Articles and are excited to bring that to readers Quint in India. Since its launch in April this year, The Quint has grown really quickly on Facebook and given Quint’s focus on mobile-first journalism and publishing, it is a great fit for Instant Articles.” 

Prior to this, Facebook had launched Instant Articles in the US with partners like New York Times, The Guardian, BBC, NBC and National Geographic.